How working together actually works
Most engagements start with a conversation — not a contract.
I work with founders and teams who want clarity first, then action that follows from that clarity. This isn’t about adding more marketing activity. It’s about making better decisions and focusing effort where it actually matters.
Working with me is structured, thoughtful, and collaborative, but not rigid.
How engagements usually begin
Most work starts with a conversation. We’ll talk through what feels unclear or stuck, what you’ve already tried, and what you actually need — not what you think you should need. From that, we decide if it makes sense to work together.
We’ll talk through:
what feels unclear or stuck
what you’ve already tried
what you actually need right now (not what you think you should need)
From there, we decide whether it makes sense to work together — and what kind of support would be most useful.
If it’s not a fit, I’ll say so.
How I support teams
I lead with strategy because strategy makes execution easier.
For early-stage teams, strategy often overlaps with execution — and I can step into execution when it matters, always in service of clarity, not busy work.
That support often includes:
clarifying positioning and messaging
aligning websites, decks, and sales conversations
guiding go-to-market decisions
pressure-testing ideas before time or money is spent
helping teams focus instead of chasing everything at once
The goal is progress with intention — not more output for the sake of it.
Who this isn’t for
This isn’t for teams wanting someone to manage every tactic, run ads, or deliver output without strategic context. If you want thinking first, then execution that follows strategy — that’s where this partnership works.
I don’t operate as:
an outsourced marketing department
a task-only executor
a paid media or content factory
a long-term replacement for an internal team
If you’re looking for someone to “just take marketing off your plate,” this probably isn’t the right fit.
If you’re looking for someone to help you think clearly and move forward intelligently, we’ll work well together.
How engagements are structured
Work is intentionally flexible and shaped around what you actually need. Most partnerships are either project-based or monthly support when clarity and continuity matter.
Details are always discussed before anything begins. There are no surprise scopes or generic packages.
Who this work fits
This work is a good fit for founders and leaders navigating growth or change — especially when marketing feels scattered, unclear, or harder than it should be.
It works best for teams that want strategic guidance grounded in reality, and support that helps them move forward without jumping straight to a big agency or in-house hire.
How to work together — step by step
1. Start with a clarity call.
A short conversation where we diagnose your biggest challenges and see if we’re a good fit.
2. Receive a clear proposal.
If we’re aligned, I’ll outline the project scope, deliverables, and how we’ll work together.
3. Kick off the work.
Once agreed, we begin with a structured strategy phase and follow through with the necessary execution support.
No hidden steps. No surprises — just clarity and momentum.
Ready to talk?
If this sounds like the kind of support you’re looking for, the next step is simple.
Reach out and tell me what’s going on.
We’ll start with a conversation and go from there.