I help teams get clarity when marketing
feels harder than it should
I’m a marketing strategist who helps founders and small teams clarify their positioning, align their messaging, and make better decisions when marketing feels unclear or scattered. I work best with teams that need strategic direction and practical support to move forward — without jumping straight to a big agency or in-house hire.
Most marketing problems aren’t execution problems — they’re clarity problems.
When messaging, positioning, or audience understanding are unclear, every tactic feels like a guess.
I help teams fix that.
I work with founders and leaders who need strategic direction that works in the real world —
not vague frameworks or generic checklists.
What I deliver is clarity that helps you make decisions,
align your message across audiences,
and move forward with confidence.
How I work
I lead with strategy because strategy makes execution easier.
But I also understand that with early-stage teams, strategy and execution often overlap.
I help set direction and step into execution when it’s necessary to make the strategy real —
without falling into the trap of random, disconnected work.
That means:
clarifying who you’re actually talking to
defining the problem your audience cares about
aligning your messaging so it holds together across channels
making tactical choices that serve clear strategic goals
I focus on strategy first — because when the strategy is right, execution becomes obvious.
Who I work with
This work is a good match if:
You’re a founder or leader struggling to turn attention into customers
You’re frustrated with inconsistent messaging and scattered efforts
You want clarity first, and execution that follows strategy
You want thoughtful collaboration, not generic deliverables
If you’re only looking for someone to run ads, post on socials, or check items off a to-do list, this isn’t the right fit.
I’m here to help you think more clearly — and help you act with purpose.
How I came to this work
This approach didn’t come from theory — it came from experience.
Before marketing, I was an athlete — and not just casually.
I pursued goals that demanded resilience, discipline, and long-term focus.
That training taught me early lessons about strategy and execution that now inform how I help teams:
understand the problem deeply, then build a path forward that works.
Life turned my own strategy lessons into lived experience. I’ve navigated:
health challenges
family transitions
rebuilding from scratch
and launching multiple business ventures
These experiences taught me that clarity in approach
— not intensity of effort —
wins races and builds sustainable progress.
That’s the mindset I bring to your business: we cross the finish line — together and intentionally.
Some results I’ve helped make possible
I’ve helped founders and teams clarify their positioning, align their messaging, and make smarter go-to-market decisions at critical moments.
That work has included:
Helping early-stage teams move from scattered messaging to a clear narrative that supported revenue growth and fundraising conversations
Repositioning offerings so prospects understood the value faster — reducing stalled sales conversations
Acting as a strategic bridge for teams not ready for a full agency or in-house hire, but needing senior-level direction to move forward
The common thread isn’t tactics — it’s clarity that leads to better decisions.
Where this is heading
Alongside client work, I’m building Sowa, a marketing strategy platform designed to help teams get strategic clarity without the noise. The work I do with clients directly informs what I’m building, and what I’m building strengthens what I teach.
Sowa is in active development, with a planned initial launch later this year.
Next step
If you want to talk through what’s unclear
— or figure out whether we’re a fit —
let’s start with a conversation.