Frequently Asked Questions (FAQs)

About Convergence Mktg & Our Approach

  • Convergence Mktg is a strategic marketing consultancy specializing in AI-powered marketing that actually drives revenue. While most businesses use AI to create content faster, we help you use AI to create revenue faster through strategic foundations, vibe marketing implementation, and integrated systems.

  • Vibe marketing leverages AI to create and execute campaigns faster and more efficiently, prioritizing emotional resonance and speed with smaller teams. It only works when built on solid strategic foundations. Without clear brand positioning and messaging frameworks, you're just creating expensive chaos faster. Strategy provides the guide rails that make AI-powered speed actually convert.

  • Most AI consultants focus on tools and prompts. We focus on strategic foundations that make AI effective for business growth. Our "So What?" framework ensures every piece of AI-generated content addresses real customer pain points and drives conversions, not just content volume.

  • Yes! We specialize in helping startups, SMBs, and solo entrepreneurs build strategic AI marketing systems without the overhead of large agencies. Our approach is perfect for businesses that need to compete with larger budgets using strategic AI implementation.

Service-specific

Brand & Messaging Strategy

  • AI amplifies whatever you put into it. Without clear brand positioning and messaging frameworks, AI just helps you create inconsistent content faster. Strong foundational messaging ensures all your AI-generated content serves the same business goals and sounds authentically like you across all platforms.

  • Through documented brand voice standards and messaging frameworks that guide every AI interaction. Instead of random prompting, you'll have strategic guidelines that ensure AI outputs maintain your authentic voice while addressing real customer pain points.

  • Brand strategy covers positioning and identity. Messaging strategy focuses specifically on how you communicate value to customers - what pain points you address, how you talk about solutions, and what frameworks guide all your content creation. Both are essential foundations for effective AI marketing.

AI Content Strategy

  • Strategic AI content follows proven frameworks like our "So What?" methodology to ensure every piece addresses real customer pain points and drives action. Random prompting creates content that might look good but doesn't convert. Strategic implementation creates content that actually moves people toward purchase decisions.

  • Absolutely. We'll audit your current AI usage and show you how to apply strategic frameworks to improve results with tools you're already comfortable with. Most businesses aren't lacking tools - they're lacking the strategic guidance that makes tools work effectively.

  • Through the combination of strategic messaging frameworks and human editing guided by our "So What?" methodology. AI handles the heavy lifting, but human strategic insight ensures authenticity and conversion focus. The result is content that's efficient to create but sounds genuinely human.

Integrated Marketing Systems

  • It means making all your marketing activities work together instead of competing with each other. When someone sees your LinkedIn post, visits your website, then gets your email - it all feels like the same business solving the same problems. Most businesses use AI randomly across platforms, creating disconnected experiences.

  • No. We audit what you're currently using and show you how to connect everything strategically. Most businesses aren't lacking tools - they're lacking the strategic frameworks that make tools work together effectively for compound business growth.

  • Strategic foundation improvements show within 4-6 weeks through better clarity and direction. Integration improvements depend on complexity, but most businesses see coordination improvements within 60-90 days of implementing strategic workflows that connect their marketing activities.

Team Strategy Training

  • Yes. Strategic training requires clear brand positioning, documented customer insights, and quality control systems. Without these foundations, training becomes about random AI efficiency rather than strategic business application. Most businesses benefit from Brand & Messaging Strategy and AI Content Strategy work before team training.

  • Most AI training focuses on tools and prompting techniques. Strategic training focuses on how AI use connects to business outcomes while maintaining brand authenticity. The difference: technical proficiency vs. strategic capability that serves long-term business growth.

  • Great start! We'll assess current usage patterns and identify opportunities for strategic improvement. Often teams that are technically proficient with AI tools can significantly improve business outcomes with strategic frameworks that guide how they use those tools.

Working Together

  • We'll explore how your current marketing activities could work together instead of competing, identify strategic frameworks that guide AI toward business outcomes, discuss integration opportunities that compound your efforts, and establish performance measurement that tracks real results rather than vanity metrics.

  • Our services follow a logical progression: Brand & Messaging Strategy provides the foundation, AI Content Strategy implements strategic frameworks, Integrated Marketing Systems coordinate everything, and Team Strategy Training builds internal capabilities. Each service enables the next for compound

  • We offer flexibility for making changes depending on the project's stage and nature.

  • Yes, we serve businesses nationwide. Most of our work is done remotely through video calls, strategic consultations, and collaborative document review. We've successfully helped businesses across the country implement strategic AI marketing systems.

  • I'll be honest - this approach rarely produces sustainable results. Without clear brand positioning and messaging frameworks, AI content becomes random and disconnected. We'll discuss where you are and what foundational work would make AI implementation most effective for your specific situation.

Investment & Process

  • We offer strategic consultation, implementation packages, and ongoing strategic guidance. Investment varies based on complexity and scope. Most strategic foundation work ranges from consulting sessions to comprehensive implementation packages, depending on your business needs and current systems.

  • After both parties have agreed to work together, a deposit is required to initiate the project. This deposit is deducted from your first invoice. For ongoing work, you'll receive monthly invoices for services rendered. Payments are due net 15 days from the invoice date.

  • We accept major credit cards, bank transfers, and digital payment methods for your convenience.

  • We'll have an honest conversation about where you are and what would be most helpful. Sometimes that's starting with smaller strategic assessments or focusing on specific pain points. The goal is to provide value that matches your current readiness and business needs.

  • Yes! We have several strategic frameworks you can download and use immediately, including our Strategic Messaging Audit Framework and various assessment tools. These provide genuine value while demonstrating the strategic approach that makes AI marketing actually work for business growth.

  • Ask yourself: Can someone read your LinkedIn posts, website copy, and email content without seeing your name and know it all came from the same business? Can you map how people move from discovering you to becoming customers? If you answered "no" or "I'm not sure," you'd benefit from strategic foundations before scaling with AI.

  • Jumping straight to AI tools without strategic foundations. It's like putting a powerful engine in a car with no steering wheel. You'll go fast, but you won't end up where you want to go. Strategy provides the guide rails that make AI-powered speed actually convert to business results.

Free Resources & Getting Started

Still have questions?

If you don't see your question here, or if you want to discuss your specific situation, let's talk.

Email: gwen@convergencemktg.com

Fair warning: I'll tell you the truth about where you are and what would actually help your business, even if it's not what you want to hear. Sometimes that means starting with strategic foundations before jumping into advanced AI implementation. But it also means you'll get results that actually matter for your business growth.

Ready to turn your AI marketing into a revenue-generating system? Let's have a conversation about what that looks like for your specific business.