You've Spent 2 Years Building. Your Pitch Deck Is Polished. Your Product Works.
So Why Isn't Anyone Buying?
It's not your product. It's not your pricing. It's not even your market.
It's your messaging.
You're talking about what you built.
Your customer only cares about what you can fix for them.
Here's What I See Every Week
A founder reaches out. Brilliant person. Game-changing product. 2-4 years of their life invested.
They've built something that genuinely solves a real problem.
But when I ask "How's it going?" here's the type of thing I hear:
"We've had 47 conversations with potential customers. They all say 'interesting.' None of them buy."
"I've spent $15,000 on ads. I got 3 leads. None converted."
"My LinkedIn posts get likes from my network. Zero engagement from actual prospects."
"I've hired 2 marketing people. Both times I had to let them go because they just didn't understand our product."
"I'm running out of runway and I don't know what to fix."
The pain in their voice is real.
And the frustrating part? The problem is almost never the product.
The problem is they're explaining what they built instead of speaking to what their customer is desperate to fix.
Features don't sell. Pain relief sells.
And nobody's teaching founders how to find that pain and speak to it.
The "So What?" Framework
The question that changes everything
Nine months after my first child was born, I had a massive stroke.
I couldn't walk. Couldn't talk. Couldn't see correctly.
The doctors didn't need to tell me I had "mobility challenges."
The PAIN was the humiliation of needing help to go to the bathroom.
The PAIN was the terror of not being able to tell my baby I loved her.
The PAIN was the crushing fear that my life was over.
That experience taught me the brutal difference between a problem and a pain.
And it's the most important lesson in business.
Your customers aren't buying your software,
your service, or your solution.
They're buying back their time.
They're buying peace of mind.
They're buying a feeling of control in a chaotic world.
Your job isn't to list features.
Your job is to find their pain and speak to it with so much clarity they feel seen, heard, and understood.
That's the "So What?" framework.
This framework is built into everything I deliver -
from strategy sessions
to website copy
to content creation.
Proven Results, Not Marketing Theory
Beat Amazon
with Strategy, Not Budget
In 2014, I led the campaign that won the Eloqua Markie Award for "Most Creative Marketing Campaign" - beating industry giants like Amazon.
The campaign wasn't about features. It was about understanding our audience's pain points and speaking to them with absolute clarity.
That's the "So What?" framework in action.
Built a $1MM Revenue Engine
in 6 Months
I transformed a corporate marketing department into a focused system that became the exclusive lead source for 6 new enterprise deals - generating $1MM in new revenue in just 6 months.
Strategy first.
Execution second.
Revenue as proof.
200+ Founders, Same Pattern,
Clear Solution
After 200+ strategy sessions with startup founders and SMB leaders, I kept seeing the same gap:
Brilliant products. Terrible messaging.
That's why I built the "So What?" framework - to help founders speak to pain, not features.
“In a world full of marketing jargon, Gwen is the real deal. As a startup founder, I needed someone who could deliver actual results, and that’s exactly what I got... She doesn’t just throw around buzzwords – she develops strategies that actually move the needle.”
Ready to Stop Guessing and Start Converting?
Book a free 30-minute discovery call.
We'll talk about where you're stuck, what you're trying to accomplish, and whether I'm the right partner for your situation.
No pressure. No sales pitch. Just honest strategy talk.